Bob x FUNTAB
Safely arriving home and having a enjoyable experience
Going to the restroom frequently is often associated with going out and drinking alcohol. Funtab as a product is closely linked to the nightlife.
With this national BOB campaign, we aim to provide a pleasant experience for those who remain alcohol-free throughout the evening and ensure that their friends, family, or colleagues arrive home safely.
Giving a compliment and creating a positive feeling
When visitors order a non-alcoholic beer, they receive a Funtab. This Funtab displays a thumbs-up to give a positive feeling and compliments them for making a responsible choice.
‘The fun begins’ when they go to the restroom and see how the Funtab dissolves. The Funtab is provided in a folder that also contains information on its use.
The campaign on beer coasters
We want to promote this campaign in hospitality establishments. Information about this campaign is featured on beer coasters and can be provided when ordering any drink.
We recommend promoting the campaign on billboards along highways or on bus shelters to create a positive vibe and pique curiosity outside of hospitality establishments.
The ideal marketing proposition
A new, creative way to stand out
Entertain your target audience in a playful manner
With Funtabs, your message becomes more memorable
Option: with ‘Winner Tabs,’ boost your lead database
