Military x Funtab

Recruitment campaign for the military

We have created a recruitment campaign concept for the military. To stand out in the young male demographic, Funtab is an excellent new marketing product.

Can you aim well?

To trigger the target audience, we have the headline ‘Can you aim well? Apply now for the military.’ The reference to aiming is the first positive introduction to the military.

To achieve a broad reach, we want to use Funtab dispensers at festivals and nightlife venues, placed near the urinals so that people can pick up Funtabs themselves. Optionally, a promotional team can be deployed to distribute Funtabs and support the campaign.

Ready to take on a challenge now

In the restrooms, above the urinals, there are toilet posters with the message and instructions on how to use Funtab. A call to action, ‘Apply now,’ appears on the Funtab when you urinate, to give that extra nudge.

Stickers with the message ‘Ready to take on a challenge now? Try a FunTab’ are placed on the door leading to the restrooms, sparking curiosity. In addition, roll-up banners and fabric/panels that can be placed against the wall or mounted on the wall are used.

The ideal marketing proposition

With Funtab, new doors open to convey your message. Excite people about your brand or message with custom-designed tabs or standard designs.

• A new, creative way to stand out
• Entertain your target audience in a playful manner
• With Funtabs, your message becomes more memorable
• Option: with ‘Winner Tabs,’ boost your lead database